Forbes Agency Council is an invitation-only community for executives

 Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

6. More Long-Tail Keywords

One trend I’m seeing is that people are using a lot more long-tail keywords. This means they’re targeting very specific search terms that are more specific than just a one-word phrase. This can be really helpful because people searching for these long-tail keywords tend to be closer to making a purchase or taking action than someone looking for something broad, such as “digital marketing.” - Rudy Mawer, Mawer Capital LLC